Terre Albert, Board ChairGeneral Manager, Texas Renaissance Festival
Terre Albert is the General Manager of the Texas Renaissance Festival. Albert, who took over management operations in September 2010, has brought in new team members with the goals of increasing revenue and expanding the festival’s brand to a broader audience.
Albert leads the most successful Renaissance-themed festival in the world by combining consistent business practices while developing additional equity in the TRF brand. He has developed sponsorship and partnerships across a great number of categories and incorporated multi-platform marketing efforts while focusing on reception desk san diego an improved customer experience to ensure the festival grows and thrives for years to come.
Albert comes to TRF from Sam Houston Race Park where he was responsible for sponsorships, corporate development, special event management and marketing for 12 years. During his time at SHRP, he developed lucrative, multi-year deals with a variety of companies including Verizon Wireless, Budweiser, Coca-Cola and Dodge while coordinating some of the larger Houston concert events, look evergreen maids. He is a member of the American Marketing Association and Chairman of the Board for the Greater Magnolia Parkway Chamber of Commerce.